
MAKE INTANGIBLES VISIBLE AND MANAGEABLE
Discover opportunities to make your soft factor assets your secret competitive tool
QQ-Assessments® is a unique, leading-edge, proprietary system developed and perfected over a period of more than two decades in collaboration with some of the world's leading business minds.
​It provides Company Owners / Executive Management / Key Stakeholders / M&A Advisors / Company Analysts with a comprehensive and structured system that helps:
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​​ Get an instant 'snapshot' of the strategic positioning of the company/organization and its critical functions and track their progression over time.​
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Quickly gauge strategic and operational 'alignment' between owners / key stakeholders / management.
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Develop realistic strategy and enhanced oversight with a 'macro view - balance sheet of intangibles'.​
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​​Adapt strategic initiatives to match the ambition level & speed of change.​
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​Use as an 'early warning' system.
Discover opportunities to make your soft factor assets your secret competitive tool
Major profitability results:
• Delivered £35 million in net profit through organizational restructuring
• Created multiple Global Best Practices adopted by world-leading companies
• Generated $50 million in gross profit through strategic organizational alignment

TODAY, 70-90% OF MAJOR COMPANIES' MARKET VALUE IS BASED ON ITS INTANGIBLES.

INTANGIBLES ARE THE TRUE DRIVERS OF TANGIBLE RESULTS.

WHAT DO YOU KNOW ABOUT THEIR STRATEGIC POSITIONING AND POTENTIAL?
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ABOUT QQ-ASSESSMENTS®
The QQ-Assessments® system has been created for the following groups (amongst others):
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Company Owners
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Executive Management
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Key Stakeholders (Investors/Shareholders)
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Financial Analysts
The value of the QQ-Assessments® system lies in its unique ability to provide a comprehensive and structured system to pinpoint the strategic positioning of any company or organization by allowing the above parties to 'rate' key intangible functions and visualize their performance across simple matrix of intangible assets and liabilities.
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This allows for an immediate understanding of - where key strategic assets and conversely, key liabilities, are at any one moment in time - and help track their direction and progression.
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Using an analytical style of rating - opposed to the summary style of rating most commonly used in strategic objective setting - helps paint a far more precise picture of the strategic positioning of the target company or organisation.
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Our proprietary data point tabulation process and extreme value analysis immediately highlight areas with critical issues and organizational development needs that are vital to a company's survival.
In parallel, the system helps ensure company-wide strategic alignment, allowing optimized strategy development and implementation across the organisation.
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QQ-ASSESSMENTS® PROVIDES YOU WITH:
Company Strategic Positioning
GET A 'SNAPSHOT' OF A COMPANY'S STRATEGIC POSITIONING

QQ-Assessments® provides a company's owners / executive management / key stakeholders / 3rd Parties, with a simple way to visualize the strategic positioning of any company or organization.
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VIEW THE STRATEGIC POSITIONING OF CRITICAL FUNCTIONS
Strategic Positioning of Critical Functions

QQ-Assessments® gives precise information on the positioning of the company but also of the underlying core functions, both as an aggregate of all participants results and also on an individual level.
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TRACK THE STRATEGIC DIRECTION OF AN ORGANIZATION AS A WHOLE, AND BY FUNCTION.
The QQ-Assessments® system allows a company's owners / executive management / key stakeholders / 3rd Partiesto track the direction of each core function and the strategic direction of the company as a whole.
This allows for an instant understanding of where objectives are being met and on track, and where there is a need for intervention or correction.
Tracking Strategic Direction Over Time
ENHANCE OVERSIGHT WITH A SIMPLE
'BALANCE SHEET OF INTANGIBLES'
The QQ-Assessments® system rates intangibles across 9 different key organizational functions:
Ownership relations / Management / Product / Marketing & Sales / Production & Logistics / Support Systems / HR / IT - AI / Environment
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Our proprietary system identifies 100 key factors linked to these 'Key' Functions.
Balance Sheet Of Intangibles

GAUGE KEY STAKEHOLDERS
STRATEGIC AND OPERATIONAL 'ALIGNMENT'

QQ-Assessments® plays a critical part in understanding the managements and key stakeholders perception and alignment in terms of current operations and strategy.
By ensuring a broad yet focused participant base, the system is key to revealing gaps in participant perceptions and interpretations of the same issue.
Conclusions derived from such comparisons can be made in a clear and insightful manner.
Extreme Values
Gap in Perception
USE QQ-ASSESSMENTS®
FOR REALISTIC STRATEGY DEVELOPMENT

Intangible asset and liability valuation plays a pivotal role in strategy development.
By quantifying these intangible elements, organizations gain insights into their strengths, weaknesses, and potential risks, enabling them to align their strategic goals and performance metrics more effectively.
Combining intangible asset assessment with processes such as the 'balanced scorecard®' enhances decision-making and offers a more comprehensive view of the factors influencing long-term success and sustainability.
Optimize Strategy Development
ADAPT STRATEGIC INITIATIVES TO MATCH THE AMBITION LEVEL & SPEED OF CHANGE WITH THE ORGANISATION'CAPABILITIES
When implementing strategic plans, it's essential to recognize the varying change dynamics within different core functions of a company.
Slower-to-change functions like the environment, ownership and product demand a long-term approach, whereas quicker-to-adapt areas such as management, marketing and IT / AI benefit from more agile and responsive strategies, ensuring that the company or organization can harmonize its overall trajectory while accommodating the unique pace of transformation in each sector.
Speed of Change

Early Warning System
USE AS AN 'EARLY WARNING' SYSTEM

Assessing intangible assets and liabilities using QQ-Assessments® can act as a vital early warning system for a company by revealing the hidden strengths and vulnerabilities within its operations.
This comprehensive evaluation helps management identify potential risks and opportunities, enabling proactive decision-making and strategic adjustments to safeguard the company's operational and financial health, and long-term sustainability.
OUR PROCESS
Process

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Streamlined Process. Groundbreaking Results.
Our QQ-Assessments® process has been designed specifically for optimized results whilst creating minimal to zero disruption to your operations during the entirety of the project duration. Using a structured prompt system for user feedback, delivered either on mobile or desktop, the system has been desigend with ease-of-use in mind.
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Our team of Partners and Advisors, all with a minimum of 20 years experience as C-Suite executives, will guide you and your team through the entire process, support participants if needed, and present the findings to the Principal or selected group as per the Client Principal's direction.
Additionally, all recommendations will be delivered in a clear, short and succinct, status report. This will highlight all critical areas that need to be taken into account for optimum strategy development.
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Our guarantee to you as a business leader is minimal disruption to your operations during the project feedback phase whilst delivering game changing strategic insight and helping you formulate a clear roadmap to successful implementation of key strategic initiatives where necessary.
Industries that have used QQ-Assessments®

Aviation
Banking
Brewery
Security
Engineering
Environmental services
Escalarors/ Elevators
Furniture Manufacturer
Construction
Transport - Logistics
Hospitality
Packaging
Retail
Shipping
Telecom